Why
Mixology

Ever feel like your brand positioning isn’t resonating with your audience or you’re failing to gain the trust of your stakeholders?

There’s a simple reason for this – the world has reached an inflection point where mistruths and fake news have become the new norm. People want brands to earn their trust and make a positive impact on the world, communicating with passion, purpose and authenticity. At Mixology Communications that’s what we’re here to help you do.

Whether it be choosing to work for a responsible company, changing the habits of a lifetime in response to an issue you care about or buying products from a brand associated with a cause, we are all part of a valuesbased society that is striving to make a difference.

At Mixology Communications, we’re no different; who we are lies at the heart of everything we say and do.

vis
ion
ary

We’re future thinkers and changemakers; we set the agenda for new technologies and capture emerging social trends that shape the way we choose to live and work.

con
nec
ted

We’re networked to the right people; trusted thought leaders and respected industry peers; who influence with authenticity, shape opinion with their honesty, and change the way we think and act with purpose.

in
teg
rity

Our commitment to strong moral and ethical principles and values are as consistent as they are unwavering; we are as truthful as we are respectful; we’re humble, kind and compassionate – these things matter.

cre
ativ
ity

Our imagination never ends; our ideas are interesting, bold and unusual; we deliver measurable outcomes from an unconventional mindset; we make you and your stakeholders see sound and hear colour.

Cur
ios
ity

We’re inquisitive, we explore, we investigate, we love to listen and learn; our curious nature is a quality that is evident in the way we study and respond to human behaviour.

All of the industry verticals we cover are underpinned by one common thread – Technology.

The AgriTech, Wellness and Smart Living sectors all have the potential to make a positive impact on the world – something that society not only yearns for but demands. Mixology Communications is the only PR consultancy that has a focus across all three areas with a mission to support this global change for the better. Technology brands need to be seen as lifestyle enablers in order to show real value, whilst consumer brands want to flex their tech innovation credentials in order to be credible in the eyes of today’s connected consumers. We’re here to tell their stories.

Agritech

With the global population set to top 9.7billion people by 2050, we need to produce more food, with less resource, in an environmentally sustainable way. 

Technology is now transforming the domains of agriculture, horticulture, floriculture and aquaculture, helping growers make better-informed decisions to improve their business. Farmers can now use precision agriculture, incorporating big data, AI and machine learning, to better read the land and treat individual plant issues with pinpoint accuracy to maximise harvest yields. A new breed of entrepreneurs are also transforming urban and industrial sites into farmable real estate through radically disruptive controlled environment agriculture. This allows them to grow high-value, nutrient-rich foods, as well as pharmaceutical and cosmetic ingredients utilising 90% less water than traditional methods and reducing the use of chemical pesticides to zero.

Wellness

Our obsession with pursuing a healthy lifestyle is set to continue well into the new decade.

This demand has seen the Wellness sector flourish and diversify into an ecosystem of high-growth, disruptive categories from sports performance analytics, connected gym equipment and fitness tracking apps to health foods, online medical advice and non-invasive therapies. More people are reporting disrupted sleep, work-related hypertension, anxiety and fatigue and are turning to self-care techniques like meditation, exercise and dietary changes to mitigate the effects of stress. With public healthcare coming under increasing pressure, people want to feel some degree of certainty in their lives; and the ability to take care of themselves and each other feels more intentional and purpose-driven than ever before.

SMart Living

The world is changing at an unprecedented rate. Urban populations continue to grow but attitudes to work and life are shifting, with demands for flexible working, environmental activism and disruptive social models becoming the norm.

The Smart Living sector is growing at a rapid pace as consumer demand for control and connectivity across home entertainment, lighting, security, smart appliances and energy increases. The Smart City utopia of intelligent traffic management, building control and mass entertainment, is also edging closer to reality with the advent of ever-faster network connectivity. The Internet of Everything lies at the core of everything we do. However, with the urgent call for sustainability and social responsibility, the days of “move fast and break things” are squarely behind us and in order to survive and thrive, tech companies must increasingly satisfy two masters with conflicting interests.

Agritech

With the global population set to top 9.7billion people by 2050, we need to produce more food, with less resource, in an environmentally sustainable way. Technology is now transforming the domains of agriculture, horticulture, floriculture and aquaculture, helping growers make better-informed decisions to improve their business. Farmers can now use precision agriculture, incorporating big data, AI and machine learning to better read the land and treat individual plant issues with pinpoint accuracy to maximise harvest yields. A new breed of entrepreneurs are also transforming urban and industrial sites into farmable real estate through radically disruptive controlled environment agriculture to grow high-value, nutrient-rich foods, as well as pharmaceutical and cosmetic ingredients utilising 90% less water than traditional methods and reducing the use of chemical pesticides to zero.

Transforming the future of food production

  • Crop Management
  • Indoor Farming
  • Smart Farming
  • Machine Learning
  • Precision Agriculture

Wellness

Our obsession with pursuing a healthy lifestyle is set to continue well into the new decade. This demand has seen the Wellness sector flourish and diversify into an ecosystem of high-growth, disruptive categories from sports performance analytics, connected gym equipment and fitness tracking apps to health foods, online medical advice and non-invasive therapies. More people are reporting disrupted sleep, work-related hypertension, anxiety and fatigue and are turning to self-care techniques like meditation, exercise and dietary changes to mitigate the effects of stress. With public healthcare coming under increasing pressure, people want to feel some degree of certainty in their lives; and the ability to take care of themselves and each other feels more intentional and purpose-driven than ever before.

Changing the way we look after ourselves

  • Nutrition
  • Fitness
  • Healthcare
  • Smart Health
  • Sports Performance

Smart Living

The world is changing at an unprecedented rate. Urban populations continue to grow but attitudes to work and life are shifting, with demands for flexible working, environmental activism and disruptive social models becoming the norm. The Smart Living sector is growing at a rapid pace as consumer demand for control and connectivity across home entertainment, lighting, security, smart appliances and energy increases. The Smart City utopia of intelligent traffic management, building control and mass entertainment is also
edging closer to reality with the advent of ever-faster network connectivity. The Internet of Everything lies at the core of everything we do. However, with the urgent call for sustainability and social responsibility, the days of “move fast and break things” are squarely behind us and in order to survive and thrive, tech companies must increasingly satisfy two masters with conflicting interests.

Creating connectivity for a brighter future

  • 5G
  • Smart City
  • Automotive
  • AI & Big Data
  • Green Energy